Real clothes in real life settings, supermodel Kate Moss is captured effortlessly in self-portrait’s latest collection, which she styled herself. Honest and unfiltered, the new campaign is shot on the streets of London by Johnny Dufort.

Kate styled the looks for the campaign herself, in keeping with the effortless and natural sensibility of the campaign shoot. Inspired by a day in the life of a modern woman, Kate is seen in various London settings reflecting self-portrait’s evolving dialogue with how women live, dress, and are seen.