Irina Shayk reveals our Pre-Fall 2022 Collection
Unveiled today, a new series of images from the PF22 campaign showcases the evolution of Irina’s character. Flipping the gaze and telling the story from a different perspective, Irina returns after her debut last year, transformed under the magnetic lens of Carlijn Jacobs.
Photographed by Carlijn Jacobs in New York, Irina is captured in key pieces from the PF22 collection. Clean silhouettes are the focus with figure-hugging knitwear styles offered in a palette of pastels and vivid hues. "I loved working with self portrait - a brand that celebrates women and loves to make them feel their best. Working with them really feels like family.” - Irina Shayk
Strong and dynamic, the images depict the self-portrait woman in control, taking a confident approach to fashion with sculpted forms and intense pops of colour. “Irina is the perfect woman for us - she has so much character and personality, and is able to show the different sides of our woman so effortlessly. I'm so pleased to work with her and that our creative relationship continues to evolve.” Han Chong, Creative Director & Founder, self-portrait