At Self-Portrait we understand the importance of protecting the privacy of our site visitors and customers and as such we have adopted a company privacy policy for your protection. We will change and update this policy from time to time by changing it on this website. This policy was last updated on 23rd Feb 2024.


This is the privacy policy for (the Site). 

The Site is operated by SELF-PORTRAIT LTD (we, us, and our). For the purposes of the EU GDPR 2018, we are the data controller.

We are committed to protecting your privacy online. We appreciate that you do not want the personal information you provide to us distributed indiscriminately and here we explain how we collect information, what we do with it, and what controls you have over it.


We may collect and process, with your express permission, the following information:

information (such as name, email address, postal address, and telephone number) that you provide by completing forms on the Site, including if you register as a user of the Site, purchase products on the Site, upload or submit any material via the Site, or request any information from us; in connection with an account sign-in facility, your login and password details; details of any transactions made by you through the Site; communications you send to us, for example, to report a problem or to submit queries, concerns, or comments regarding the Site or its content; or information from surveys that we may, from time to time, run on the Site for research purposes, if you choose to respond to, or participate in, them.

You are under no obligation to provide any such information.  However, if you should choose to withhold the requested information, we may not be able to provide you with certain services.

When you visit the Site, we may automatically collect additional information about you, such as the type of internet browser you use, any website from which you have come to the Site, and IP address (the unique address which identifies your computer on the internet) which is automatically recognized by our web server.  You cannot be recognized from this information and it is only used to assist us in providing an effective service on the Site and to collect broad demographic information for aggregate use.


We may use the information provided to us and permitted us to use it in the following ways:

  • to enable us to process your orders and to provide you with services and information offered through the Site and which you request;to administer your account with us;
  • to verify and carry out financial transactions in relation to payments you make online;
  • to audit the downloading of data from the Site;
  • to improve the layout and/or content of the pages of the Site and customize them for users;
  • to identify visitors to the Site;
  • to carry out research on our users’ demographics and tracking of sales data;
  • to send you information we think you may find useful or which you have requested from us, including information about our products and services, or potential shopping basket recoveries, provided you have indicated that you do not object to being contacted for these purposes;

We may contact you through electronic mail services including any text, voice, sound or image message sent over a public electronic communications network which can be stored in the network or in the recipient’s terminal equipment until it is collected by the recipient and includes messages sent using a short message service and WhatsApp.

You can tell us not to contact you with information regarding our products and services either at the point such information is collected on the Site (by checking or unchecking (as directed) the relevant box) or, where you do not wish us to continue to use your information in this way, by following the unsubscribe instructions on any communications sent to you. You can also exercise the right at any time by contacting us using the Contacting us details at the end of this privacy policy.


We may disclose your personal information to any of our affiliates, or to our agents or contractors who assist us in providing the services we offer through the Site, processing transactions, fulfilling requests for information, receiving and sending communications, updating, updating marketing lists, analyzing data, providing support services or in other tasks, from time to time. Our agents and contractors will only use your information to the extent necessary to perform their functions, such as processing your order, etc.

In the event that we undergo a re-organization or are sold to a third party, you agree that any personal information we hold may be transferred to that re-organized entity or third party.

We may disclose your personal information if required to do so by law or if we believe that such action is necessary to prevent fraud or cybercrime or to protect the Site or the rights, property, or personal safety of any person.


We will not disclose any customer information to third parties except in cases where a service we provide requires such details, for example arranging a customer delivery.  Further, we will not sell your name, address, e-mail address, credit card information, or personal information to any third party without your permission.


Protecting the safety of children when they use the internet is very important to us. We recommend that children receive permission from their parent or guardian before gaining access to the Site or sending personal information to us or anyone online.


The Site may, from time to time, contain links to external sites. We are not responsible for the privacy policies or the content of these sites.


Payment details you provide on the Site will be encrypted using secure sockets layer (SSL) technology before they are submitted to us over the internet. Payments made on the Site are made through our payment gateway provider, Adyen. You will be providing credit or debit card information directly to Adyen which operates a secure server to process payment details, encrypting your credit/debit card information and authorizing payment. The information which you supply to Adyen is not within our control and is subject to Adyen’s own privacy policy and terms and conditions.


We place great importance on the security of all personally identifiable information associated with our users. We have security measures in place to attempt to protect against the loss, misuse, and alteration of personal information under our control. For example, our security and privacy policies are periodically reviewed and enhanced as necessary, and only authorized personnel have access to personal information. Whilst we cannot ensure or guarantee that loss, misuse, or alteration of information will never occur, we use all reasonable efforts to prevent it.

You should bear in mind that the submission of information over the internet is never entirely secure. We cannot guarantee the security of information you submit via the Site whilst it is in transit over the internet and any such submission is at your own risk.

It is advisable to close your browser when you have finished your user session to help ensure others do not access your personal information if you use a shared computer or a computer in a public place.


Information that you submit via the Site is sent to and stored on secure servers located in the United Kingdom. This is necessary in order to process this information.  We do not store customer credit card details on our servers. Information submitted by you may be transferred by us to our other offices and/or to the third parties mentioned in the circumstances described above (see Information sharing), which may be situated outside the European Economic Area (EEA) and may be processed by staff operating outside the EEA. The countries concerned may not have similar data protection laws to the EEA. Where we transfer your information, we will take all reasonable steps to ensure that your privacy rights continue to be protected. By submitting information via the Site, you agree to this storing, processing, and/or transfer.


You have a legal right under EU GDPR 2018 to a copy of all the personal information about you held by us. On request, we will provide you with a copy of this information.  You also have a right to correct any errors in that information. As mentioned above, you have a right to prevent the use of your personal information for direct marketing purposes. Finally, you also have a right to remove any of this information from our servers. All of the above can be achieved by emailing [email protected] with your specific request.


Please submit any questions, concerns, or comments you have about this policy or any requests concerning your personal data by email to [email protected] or write to us at:

Self-Portrait Ltd
Harella House, 90-98 Goswell Road, London EC1V 7DF